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Laval Virtual Trophy and nomination for best 3D real time industrial application at Imagina.
In any market you can realise, in a matter of days, online research to validate different marketing approaches based on consumers’ behaviour in a 3D virtual environment.
There is no limit to what can be tested, from point of sale material to the integration of your products, you can choose to test in a whole store or a simply a single aisle.
Thanks to an exclusive global partnership with the TNS group for online 3D virtual research, TNS will assist you in setting up your shopper research project and analyse the data which is generated in real time.
Using 3D simulations, created using ACTISKU (Merchandising offering) or working directly with the TNS group, you can use 3D virtual reality to test online how consumers react to particular shopper missions.
Since data is collected in real time during the shopper mission, TNS can help you ascertain which of a variety of marketing approaches is the most valid to achieve your objective.
ACTISKU is a cloud-based solution. Developed using 3D proprietary technology ACTISKU is based on UNIGINE, one of the word's most powerful 3D engines.
The power of the engine combined with over 6 years of research and development, creates unparalleled quality of graphical rending while maintaining the demanding technical excellence required in such an industrial solution.
With ACTISKU, the light sources and shadows are created dynamically in real time. This level of photo realism can be used to add that extra polish to your internal or external presentationss of marketing concepts.
Here is an example of how quickly a corner can be designed in real time using ACTISKU. The realism stems from the granular detail and power of the 3D engine which manages light projected and shadows in real time.This level of detail helps create the real experience so often lacking in 3D today.
Once your store...
A store designed using ACTISKU can be published to the Internet in Private or Public format and can be used for the following:
Virtual visit via Internet (in Private or Public mode with or without pricing labels) Online e-commerce with Tablet and Smartphone option to visualise 3D Planograms or product ranges....
As you can see in the video below, when a 3D virtual store is created using the ACTISKU Shop Editor, all the shelves and related point of sale material can be visualized in full 3D on Tablets or Smartphones.
For e-commerce websites, the consumer can swipe its way through any number of individual store shelves. Products can be grouped together by category in order to direct the consumer...